Contact mr-macdonald for:

Correct strategy at the outset

Correct concept development

Correct design direction

Industry focus

  • Destination Resorts
  • Day Spas
  • Hotels
  • Cruise Ships
  • Health Care


Design service delivers project control

In the specialised arena of international health and leisure there are few professionals with the necessary design understanding and project management experience to develop a successful strategy in this way. 

My services give a confident design foundation to any new build, re-fit or maintenance project.

Alternatively please use our contact form.

methodology for good concept design

My architectural background and experienced management technique provides the developed skills to analyse, synthesise and devise solutions. Not just the vocabulary to communicate with professionals; a complete understanding of the process.


The method ensures that thinking is focused on key areas essential to good design. Well defined fundamental concepts can then be nurtured via a process of monitoring throughout the design path and through the construction period as required.


mechanisms for successful project design


  • Defining the client goals and aspirations


  • Establishing financial and commercial constraints (Cost Plans for the development)


  • Collaboration with professionals key to the concept (Architects, Operational Consultants, Engineers)


  • Identifying opportunities and constraints from surveys and site information


  • Analysing data and information impacting on the scheme


  • Detailing the client brief and requirements (Schedules of areas, Space Programs and Criteria)


  • Drawing conceptual designs and guidelines for the development


  • Charting a framework for the project program and management path


  • Introducing innovation and inventiveness that produce 'cutting edge' strategies


  • Awareness of sustainability programs and certification (BREEAM and LEED targets)

To find out more about these methods for successful projects:

please call +44 (0)7747 863 466 or use the contact form.

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